Dreams of a life
A filmmaker sets out to discover the life of Joyce Vincent, who died in her bedsit in North London in 2003. Her body wasn't discovered for three years, and newspaper reports offered few details of her life - not even a photograph. The film was directed and written by a British film make called Carol Morley.
The film was based on the true story of the life of Joyce Vincent who did actually die in her bedsit in North London, she was a relatively popular person so it was indeed strange that she died all alone without a trace.
Cross media convergence
The film was further given more publicity thanks to the idea of the internet. It was further brought to a website www.dreamsofyourlife.com. After this they even brought out a mobile app 'Would anyone miss you?' both of these versions of cross media convergence were from the digital agency Hide & Seek.
Dogwoof Pictures
Dogwoof Pictures was founded in 2004 by Andy Whittaker and Anna Godas and originally concentrated on foreign films. However now they do British Films also. In July 2005 the company experimented by distributing James Erskine's EMR simultaneously in cinemas, on the internet and also on DVD.
Box Office
On the opening weekend of this film they made $3,085, then it further grossed to $6,595. Company Credits: Cannon and Morley Productions, Irish Film board and Soho Motion Pictures.
Problems in Marketing
It was difficult to market this film, it was hard to find a target audience and the film had quite a low budget so therefore couldn't afford any large advertising campaigns. However they did manage to get around this problem by using a Conventional website, an innovative idea of using a mobile game and thanks to effective use of interaction through the audience.
No comments:
Post a Comment