Mise en scene

According to the Film industry, mise en scene consists of the things that are shown on the camera, including that of compositions, sets, props, actors, costumes and lighting. It also helps the viewers of the film to feel as if they are actually there, thanks to the idea of there being the idea of time being there.

Key aspects

Set design- which can consist of actually setting the scene of the film, for example sorting out the props to be put in certain places. The set can be used to show a character's personality. The set is normally set up through the idea of the director of the film.

Lighting- which can be used to show the character's mood, their personality and also can be used to set the scene.

Costume-refers to the clothes that characters wear. Different colours or designs are used to signify characters or to make clear distinctions between characters.

Cinematography

Cinematography is often referred to as the art of motion picture photography. It often comes down to the shooting and development of the film. Every film has a different perspective to it, the director may wish to use different styles of filming.

Most films tend to use all different styles of effects and special effects as a way to try to make their movies seem much more realistic than they actually are. (however too many effects or special effects can definitely make the film seem incredibly unrealistic)

More ways that filming can be used is that different lenses and filters can be used on the cameras in order for them to be able to set the mood of the film. They can also do things like show us what times of day it is for example the lights could be darkened in order for it to show that it is later.

Source Code

Source Code

The film Source Code is about an army soldier called Colter Stevens (Jake Gyllenhaal) who wakes up and finds himself in some sort of capsule. He later finds out that he is a part of the Source Code project in which somebody could live the last 8 minutes of someones life. He has to go into the body of someone on a train, however the train is subject to a terrorist strike, so now he must find the bomber of the train and stop him from doing another bombing in Chicago.

Source Code Trailer

http://www.youtube.com/watch?v=NkTrG-gpIzE

The trailer to this film is effective as it tells us the basic story of the film "Source Code"and will get an audience to go to see the film. The trailer has been edited in a certain way that it starts off slow at first but as the music starts to build up and get more and more tense, the trailer's number of cuts is getting shorter and quicker. I think that the target audience of this film is people aged 12 and up, because of the action that you see in the trailer.

Box office

The budget of the film was estimated to be about $32,000,000. On the opening weekend the film received $14,812,094 but then eventually grossed to about $54,696,902.

The film had an enigmatic ending to it, in a way that it brings up more questions than answers, however it ends up being a happy but confusing ending. The ending didn't make that much sense in reality, but it seemed correct to end the movie off like how it did because it ended the movie on a positive note despite the fact that the protagonist of the story died.

Source Code movie poster.

Shifty

Shifty

Shifty, a young crack cocaine dealer in London, sees his life quickly spiral out of control when his best friend returns home. Stalked by a customer desperate to score at all costs, and with his family about to turn their back on him for good, Shifty must out-run and out-smart a rival drug dealer, intent on setting him up for a big fall. As his long time friend Chris, confronts the dark past he left behind him, Shifty is forced to face up to the violent future he's hurtling towards.

Microwave scheme 

Shifty was made in 2008 under the microwave scheme. The microwave scheme was set up to widen participation and access for young, London based filmmakers. The scheme offers support for films to be made in 18 days and with less of a budget than £100,000. 

Box Office

The film was directed by Evan Creevey and was released on 24th of April 2009. On the opening weekend the film received £61,000 and the final box office eventually £143,000.

Marketing

The marketing of the film was helped with the idea of cross media convergence, there were Posters, it was on the radio, they had a website for the film, they used social media to advertise their film as well as the idea of using email to advertise their film. They also used the idea of music on the film thanks to people being able to download the mp3s, able to by the music soundtracks on CDs and finally being able to access the music video on youtube.

Shifty movie poster.

Dreams of a life

Dreams of a life

A filmmaker sets out to discover the life of Joyce Vincent, who died in her bedsit in North London in 2003. Her body wasn't discovered for three years, and newspaper reports offered few details of her life - not even a photograph. The film was directed and written by a British film make called Carol Morley. 

The film was based on the true story of the life of Joyce Vincent who did actually die in her bedsit in North London, she was a relatively popular person so it was indeed strange that she died all alone without a trace. 

Cross media convergence

The film was further given more publicity thanks to the idea of the internet. It was further brought to a website www.dreamsofyourlife.com. After this they even brought out a mobile app 'Would anyone miss you?' both of these versions of cross media convergence were from the digital agency Hide & Seek.

Dogwoof Pictures

Dogwoof Pictures was founded in 2004 by Andy Whittaker and Anna Godas and originally concentrated on foreign films. However now they do British Films also. In July 2005 the company experimented by distributing James Erskine's EMR simultaneously in cinemas, on the internet and also on DVD. 

Box Office 

On the opening weekend of this film they made $3,085, then it further grossed to $6,595. Company Credits: Cannon and Morley Productions, Irish Film board and Soho Motion Pictures.

Problems in Marketing

It was difficult to market this film, it was hard to find a target audience and the film had quite a low budget so therefore couldn't afford any large advertising campaigns. However they did manage to get around this problem by using a Conventional website, an innovative idea of using a mobile game and thanks to effective use of interaction through the audience. 

No Country For Old Men

No Country for Old Men

I watched the movie 'No Country for Old Men' which is about a hunter Llewelyn Moss (Josh Brolin) who ends up finding a drug deal gone wrong, many people and animals are dead, he finds the money which added up to $2 million. He takes the money home to his trailer. He then finds out that a hired hitman Anton Chigurh (Javier Bardem) has been given the job to retreive the money back from him.

The movie poster is effective as it gives the audience an idea of no escape, hence the idea of Bardem's eyes in the background as if he is always looking around the place so like there is no place to hide. The fact thta Brolin is small in the poster is also an idea of him constantly running away from Bardem.

In the film, Javier Bardem plays a ruthless hitman who will kill anyone that gets in his way from stopping him from achieving his objective. His character is an extremely calm person despite the sort of work he does, thanks to his calmness whenever he is on screen he makes the audience incredibly uneasy because through his calmness it feels like that he may just snap and kill everyone. His voice is also incredibly calm and neutral even when he is about to kill somebody.

Collateral

Collateral (2004)

We was given the film "Collateral" to watch in lesson, it is about a LA cabbie called Max Durocher (Jamie Foxx) who has been driving the cabs for 12 years who picks up a well dressed man who would pay him $600 if he was his only passenger for the night plus another $100 if he makes it to the airport on time. This well dressed man is a hitman who is called Vincent (Tom Cruise). He wants Max to drop him off at all of his stops so then he is able to assassinate his targets.

The film opened on August 6, 2004, in 3,188 theaters in the United States and Canada and grossed approximately $24.7 million on its opening weekend, ranking #1 at the box office. It remained in theaters for 14 weeks and eventually grossed $101,005,703 in the U.S. and Canada. In other countries it grossed a total of $116,758,588 for a total worldwide gross of $217,764,291.

The movie poster of this film is effective as it shows one of the major stars of the film, Tom Cruise, who was one of the top movie stars at the time. Since the poster only mainly shows his face this would make people realise that he is in the film and would draw some of his fans toward this film. The only other part that we see in this poster is some sort of blurred out background making us again focus on Tom Cruise.